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What Are Keywords and How To Use Them

Optimize your articles with effective keywords for better search results and user engagement.

Written by Ivanna Parra

Updated at September 26th, 2024, by Amanda Stançani

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Table of Contents

What Are Keywords? Why You Should Use Keywords How Keywords Work in Helpjuice Search How to Add Keywords Recommendations for Choosing Good Keywords

What Are Keywords?

Keywords are specific terms or phrases that you can associate with your articles to improve their visibility in search results. When users search your Knowledge Base, the system first analyzes the keywords before checking other sections like the article title or body text. This makes keywords a crucial tool for ensuring your content is easy to find.

Why You Should Use Keywords

By using well-chosen keywords, you help your articles rank higher in search results, making it easier for users to locate relevant content. Keywords ensure that even if users don’t search for the exact title of an article, they can still find the information they need based on related terms.

How Keywords Work in Helpjuice Search

Our search algorithm analyzes the following sections of your article, in this order:

  1. Keywords
  2. Article Title
  3. Body Text
  4. Article Subtitle
  5. Attachments

This means that the keywords you set are the first thing the search engine checks, so adding them effectively can help boost your article’s ranking. Up to 20 results will be displayed for any given search, with the most upvoted and viewed articles listed first.

How to Add Keywords

To add keywords in the Helpjuice editor, simply type your keyword in the Add a keyword field and press Enter. You can add up to 50 keywords for each article. These keywords should be terms your users are likely to search for, based on the article’s content.

Additionally, our AI-powered feature can automatically suggest keywords for you, making the process even easier. By letting the AI generate relevant keywords, you save time and can focus on writing high-quality content.

More information on using AI for keyword suggestions here → Using AI to Automate Keyword Suggestions for Your Article 

Recommendations for Choosing Good Keywords

When adding keywords, aim for terms that closely reflect the content of your article. Here are a few tips:

  • Use Relevant Terms: Think about the terms your readers would naturally search for when looking for the information your article provides.
  • Incorporate Synonyms: Include alternate terms or common variations, so users can find your article no matter how they phrase their search.
  • Avoid Overstuffing: Focus on quality, not quantity. It's better to have a few well-chosen keywords than many irrelevant ones.
  • Leverage AI Suggestions: The AI feature can help you come up with keywords that you might not have considered, ensuring your article covers more potential searches.

By optimizing your articles with relevant keywords, you make it easier for your audience to find the content they need, leading to a more efficient and satisfying Knowledge Base experience. Whether you're entering keywords manually or using AI-generated suggestions, make sure they align with the terms your users are searching for.

keywords search seo ai keyword suggestions

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