Keywords are specific terms or phrases you can associate with your articles to improve their visibility in Helpjuice’s search results. Because the search engine gives priority to keywords, using them well ensures users can find relevant content even if their search terms don’t exactly match the article title or body. This guide shows what keywords are, how Helpjuice uses them, how to add them, and how to choose them wisely.

In this article, you’ll learn:

• Why you should use them
• How Helpjuice search behaves with respect to keywords
• How to add keywords to your articles
• Best practices / recommendations for choosing good keywords

Why You Should Use Keywords

By using well-chosen keywords, you help your articles rank higher in search results, making it easier for users to locate relevant content. Keywords ensure that even if users don’t search for the exact title of an article, they can still find the information they need based on related terms.

How Keywords Work in Helpjuice Search

Our search algorithm analyzes the following sections of your article, in this order:

1. Keywords
2. Article Title
3. Body Text
4. Article Subtitle
5. Attachments

This means that the keywords you set are the first thing the search engine checks, so adding them effectively can help boost your article’s ranking. Up to 20 results will be displayed for any given search, with the most upvoted and viewed articles listed first.

How to Add Keywords

To add keywords in the Helpjuice editor, simply type your keyword in the Add a keyword field and press Enter. You can add up to 50 keywords for each article. These keywords should be terms your users are likely to search for, based on the article’s content.

Additionally, our AI-powered feature can automatically suggest keywords for you, making the process even easier. By letting the AI generate relevant keywords, you save time and can focus on writing high-quality content.

More information on using AI for keyword suggestions here → Using AI to Automate Subtitle and Keywords 

Recommendations for Choosing Good Keywords

When adding keywords, aim for terms that closely reflect the content of your article. Here are a few tips:

• Use Relevant Terms: Think about the terms your readers would naturally search for when looking for the information your article provides.
• Incorporate Synonyms: Include alternate terms or common variations, so users can find your article no matter how they phrase their search.
• Avoid Overstuffing: Focus on quality, not quantity. It's better to have a few well-chosen keywords than many irrelevant ones.
• Leverage AI Suggestions: The AI feature can help you come up with keywords that you might not have considered, ensuring your article covers more potential searches.

Best Practices

• Review keywords periodically: as your content evolves, what users search for may change.
• Check keyword performance: see which keywords tend to bring more traffic or fewer “no results” searches.
• Don’t use misleading keywords: keywords should reflect your content accurately, so users’ expectations are met.

By optimizing your articles with relevant keywords, you make it easier for your audience to find the content they need, leading to a more efficient and satisfying Knowledge Base experience. Whether you're entering keywords manually or using AI-generated suggestions, make sure they align with the terms your users are searching for.