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Installing Google Analytics on Helpjuice

Written by Emil Hajric

Updated at February 12th, 2025, by Ivanna Parra

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Helpjuice provides advanced reports about what your users are doing in your Knowledge Base, such as what customers are looking for, keywords, detailed activities for logged users, filters and much, much, much more. 

However, sometimes you could want to know additional information about your Knowledge base, which can be offered by Google Analytics, like integrate some data with your main site reports.

Google Analytics is the most popular and complete free Analytics tool. So, if you want to integrate your KB with GA, it is totally easy.

Assuming you're already logged in, open the Customize menu, and paste the Google Analytics snippet into your Main Layout, before the </head> tag.


If you don't know where you can find your Google Analytics tracking code, take a look at this official tutorial.

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Why is the knowledge base important?

With a knowledge base, you can allow your customers to self-help themselves, thus reducing your customer support by up to 60%. Furthermore, you can also have your team get instant answers to the questions they need without having to email themselves all using knowledge base software.

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